The 8 key points for a successful website
Having a website has become essential for every business. It makes you visible to your clients and helps increase your brand awareness.
To create an intuitive website, there are a few rules to follow!
1 – Know your target audience
And for that, there’s nothing better than user research. Through this research, you can identify characteristics such as personality traits, the questions they have, their needs, obstacles, etc.
Discorver the impact of UI kit .
2 – Place your user at the heart of your website
3 – A clear sitemap
Designing the sitemap of your website is an essential step before starting its construction.
This will help you think carefully about the different pages you need, as well as the navigation and elements on each page.
This way, you lay the foundation for your site and get a clear overview. It will greatly assist you in the rest of the design process.
4 – Intuitive navigation
Navigation is one of the key elements of a successful website.
It needs to be intuitive and user-friendly. While it depends on a clear sitemap, that’s not all! It’s important to think about the wording you use (#wording) so that your users know exactly what they’ll find behind each menu. For example, they should immediately understand what information will be on the « About » page.
Intuitive navigation enhances the overall user experience.
5 – Rich, relevant content tailored to your target audience
It needs to be intuitive and user-friendly. While it depends on a clear sitemap, that’s not all! It’s important to think about the wording you use so that your users know exactly what they’ll find behind each menu. For example, they should immediately understand what information will be on the « About » page.
Intuitive navigation enhances the overall user experience.
6 – A clear and precise homepage
The homepage is the first page a user sees when visiting a website. It plays a strategic role: either the user stays, or they leave!
Therefore, it must highlight and emphasize the important information on the site.
It’s essential to carefully consider its content and think about the links for redirection and internal navigation.
All of this will allow your user to quickly access the key information. Through internal navigation, you can guide them to pages with more detailed information, such as a page outlining your services.
7 – Adapt to all devices (smartphone and tablet)
8 – A polished, modern, and consistent design
Design is the visible part of a website. It brings together graphical elements (photos, icons, etc.). It should be modern and polished.
It must also be consistent with the brand’s graphic universe. Visitors should recognize your company as they navigate your site.
All these elements contribute to a great user experience. As a result, visitors will stay longer on your website.
Do you have any questions about these 8 key points? Perhaps you’ll find the answer in my website design, mobile app, or business software offer!